Testimonials all by themselves are not enough to get the job done, but it is much better to have good ones working for you than to not have any at all. If you're not listing out any testimonials on your website then you're obviously losing an opportunity to actually convince your prospects that your product is right for them. There are times that your sales pitch fails to make an impact the way a small testimonial from a third party can. There is no use letting the lack of social proof up-end your sales process.
The fact is, case studies are much harder to get than a typical testimonial, which makes them have a higher perceived value. As you can easily imagine, any time you do a study on anything it implies work and good details to show your point. What you should do is not talk about testimonials, but instead solicit volunteers to help you with your study on what they encountered when using your product or service. Be sure to let it all hang out because the willingness to reveal the negative aspects can actually work in your favor. The biggest corporations in the world engage this process of case studies very frequently and with great effect. So if you have a product or a service that is known to help your customers in a big way, then have a talk with them and see if you could get a few good case studies going.
Keep in mind that if you talk about the negative aspects of your competitors, it won't have much impact on your prospects, or worse, it may even backfire and put you in bad light in front of them. The very best thing you can do is maintain calm no matter what anyone chooses to write about you. So perhaps a customer may make a comment that does compare your product to another from someone else, and that is fine because they are the ones writing it.
It is only natural for new visitors to your site to be able to identify with those who are represented in your testimonials. You cannot ask someone to write their testimonial again and make it better, and tha
Keep in mind that if you talk about the negative aspects of your competitors, it won't have much impact on your prospects, or worse, it may even backfire and put you in bad light in front of them. The very best thing you can do is maintain calm no matter what anyone chooses to write about you. So perhaps a customer may make a comment that does compare your product to another from someone else, and that is fine because they are the ones writing it.
It is only natural for new visitors to your site to be able to identify with those who are represented in your testimonials. You cannot ask someone to write their testimonial again and make it better, and tha
Keep in mind that if you talk about the negative aspects of your competitors, it won't have much impact on your prospects, or worse, it may even backfire and put you in bad light in front of them. The very best thing you can do is maintain calm no matter what anyone chooses to write about you. So perhaps a customer may make a comment that does compare your product to another from someone else, and that is fine because they are the ones writing it.
It is only natural for new visitors to your site to be able to identify with those who are represented in your testimonials. You cannot ask someone to write their testimonial again and make it better, and that is why the questions you ask become so important. People seem to trust those testimonials more strongly which they can relate to, so make sure you're not collecting testimonials from anyone and everyone but rather someone who has actually bought and used your product.
This whole thing about testimonials and how to get them is important, but do not get bogged down by it; just do what you can do and keep promoting.
About the Author:
It is only natural for new visitors to your site to be able to identify with those who are represented in your testimonials. You cannot ask someone to write their testimonial again and make it better, and that is why the questions you ask become so important. People seem to trust those testimonials more strongly which they can relate to, so make sure you're not collecting testimonials from anyone and everyone but rather someone who has actually bought and used your product.
This whole thing about testimonials and how to get them is important, but do not get bogged down by it; just do what you can do and keep promoting.
About the Author:
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