Learn What It Takes to Create a Conversion Friendly Site

By Marco Jensen


If you're an Internet marketer or a webmaster that's looking out to increase his/her website's conversion rate, then you've reached the right article. Here we'll be looking into three effective points to help you improve your site's conversion rate and take it to the next level...
White Space Makes Your Site Easier to Look at: You want to make your site as user friendly as possible. A site that has too much content scrunched together is hard work to read and understand, and many people won't bother. If your site needs work in this area, it's best to create some extra space, even if it means removing something from the page. No matter how good your content may be, it also has to be presented in a way that people will want to read it. Your goal should be to have a website that makes a positive impact on visitors, as this is what will convert them into buyers. The first step in the conversion process is making people curious about what you have to offer and presenting it in a way that's appealing to them. Even if a visitor stops by and leaves without buying anything, if your site makes a good impression, he or she might visit again sometime.

Maintain the Same Feel: The type of feel that your website has might be because of your color and font choices. You should try and maintain the same elements throughout your website so that you are able to get your visitors comfortable with the feel of your site. If you have one design on one of your pages, another design on another page and still another on another, it makes you look very unprofessional and your site visitors are
Maintain the Same Feel: The type of feel that your website has might be because of your color and font choices. You should try and maintain the same elements throughout your website so that you are able to get your visitors comfortable with the feel of your site. If you have one design on one of your pages, another design on another page and still another on another, it makes you look very unprofessional and your site visitors are just going to get confused. The user interface on your site should be predictable and the rest of your site needs to make your visitors want to stay on your page. This might not directly impact your conversion rate in any notable way but it helps in the long run when you've got lots of traffic flowing in. Ultimately what matters the most, especially in the long run, is that you make a regular effort to both maintain your current level and grow it at the same time.

Make it easy for your visitors to browse and go from one page to another by using an internal linking structure. Also ensure that the search engine that you're using on your website is good enough, so that nobody has any problem finding what they want. You will find that your conversion ration increases automatically once you have navigation that is simple to use.

Use Bullet Points: Information is not all that is needed to explain what you site contains and what the content is about, but it also needs structure. To make important points stand out from the rest of the content and make the content easier to scan, use bullet points wherever you can. Bullet points make it more readable and easier for your prospects to find what interests them. Someone browsing through your site may be looking for one particular feature in your product, which can be easily found if you've got it listed in bullet points. Once your conversions start to increase after applying these tips to your website, you will know that it was worth the effort.




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