Ebay's recently published Online Business Index report has revealed that 79% of small high street clothing retailers believed the introduction of online trade had helped save their business. Their OBI report suggests that small high street retail businesses are able to match and even beat the performance of other online firms when they set up on the internet and that shops perform at least as strongly as other online businesses on sales, prices and profit margins.
If bricks and mortar stores take the step of branching out online, they are able to compete on a fairly level playing field, and are not being threatened by the increase of online commerce. The online economy is becoming a very important tool to give traditional bricks and mortar businesses a boost.
If bricks and mortar stores take the step of branching out online, they are able to compete on a fairly level playing field, and are not being threatened by the increase of online commerce. The online economy is becoming a very important tool to give traditional bricks and mortar businesses a boost.
Enterprising high street retailers continue to develop their online business and are rapidly joining the ranks of online businesses. In this way they can improve their offline income. More than half of every online business has a bricks and mortar store, and about 80% of those are experiencing improved sales and a more sustainable offline business because of that online presence.
So what are the opportunities for you? The opportunity online is for retail and service-based businesses alike. 1. Reach new customers, having a traditional bricks & mortar shop can limit your customer base to a particular geographic location. Going online escapes all the usual confines of location and allows retailers and service providers to attract customers in other towns, counties and even countries! 2. Reach & engage with your existing client base online
Your existing customers are online. This means that they are susceptible to your competitors in that space, including online-only competition as well as bricks & mortar operators.
Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance
So what are the opportunities for you? The opportunity online is for retail and service-based businesses alike. 1. Reach new customers, having a traditional bricks & mortar shop can limit your customer base to a particular geographic location. Going online escapes all the usual confines of location and allows retailers and service providers to attract customers in other towns, counties and even countries! 2. Reach & engage with your existing client base online
Your existing customers are online. This means that they are susceptible to your competitors in that space, including online-only competition as well as bricks & mortar operators.
Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance
So what are the opportunities for you? The opportunity online is for retail and service-based businesses alike. 1. Reach new customers, having a traditional bricks & mortar shop can limit your customer base to a particular geographic location. Going online escapes all the usual confines of location and allows retailers and service providers to attract customers in other towns, counties and even countries! 2. Reach & engage with your existing client base online
Your existing customers are online. This means that they are susceptible to your competitors in that space, including online-only competition as well as bricks & mortar operators.
Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance of an online presence and engaging your customers in different ways.
The digital channels can quickly and easily help you to engage with existing customers while attracting new customers and it's being proven again and again every day.
About the Author:
Your existing customers are online. This means that they are susceptible to your competitors in that space, including online-only competition as well as bricks & mortar operators.
Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance of an online presence and engaging your customers in different ways.
The digital channels can quickly and easily help you to engage with existing customers while attracting new customers and it's being proven again and again every day.
About the Author:
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