If you want to get more click throughs and conversions from your email list, you should start applying some of the principles of email copywriting. In this article we'll be sharing some proven email copywriting strategies that you can start applying right away when you send messages to your list.
People Buy Benefits: It is not really the elements of the merchandise or service you offer than sells it, but rather the advantages it has to offer. If you are hoping to get some nice reactions out of your email copy, then making your readers aware of what you have to offer them needs to be your top priority. It is ideal to list out the positive things of your merchandise and allow your prospects to see how great it is, yet if you fail to provide your prospects with incentives to make purchases from you then you will obviously not be able to make a sale. Every single advantage that your merchandise/service can offer up will prove to be essential when it comes to attaining that most wanted sale. Therefore, no matter how little the advantage may be, a quality should always be ensued by an advantage so that your prospects will recognize how the item they are purchasing from your can be valuable to them.
Keep Your Email Subject Lines Short: You will obviously have no idea what type of email service your subscribers will be using, so it is wiser for you to make the largest impression at the beginning of your emails. Similar to a well thought out headline, a valuable subject line should be concise and effectual. If the subject line is too long, AOL and Hotmail are some of the email providers that will curtail the subject line.So why take the risk? Try to keep your subject line short and punchy so that it gives away the essence of your email right in the start. So the general thumb rule is that having a shorter email subject line will almost always produce a higher open/click-through rate.
Tricking Your Prospects is a Bad Idea: While you want people to actually open your emails, don't resort to trickery to accomplish this. People won't appreciate it, for example, if the subject of your email reads "You Made a $500 Commission!" and this isn't true. You should never have a subject line that's misleading or inconsistent with the topic of your email. If you end up confusing your prospect or making him feel like he's been cheated, then you're obviously not going to have much response, even if you get a good open rate for your email. Email copywriting is all about winning the trust of your readers, and not doing the opposite. It's best, therefore, to stick to the truth when it comes to subject lines.
Take what you have learned and put it into action and you will see that every tip that we discussed in the above article will work. If you work on improving your copy first, then you will be able to improve your email marketing campaign later.
People Buy Benefits: It is not really the elements of the merchandise or service you offer than sells it, but rather the advantages it has to offer. If you are hoping to get some nice reactions out of your email copy, then making your readers aware of what you have to offer them needs to be your top priority. It is ideal to list out the positive things of your merchandise and allow your prospects to see how great it is, yet if you fail to provide your prospects with incentives to make purchases from you then you will obviously not be able to make a sale. Every single advantage that your merchandise/service can offer up will prove to be essential when it comes to attaining that most wanted sale. Therefore, no matter how little the advantage may be, a quality should always be ensued by an advantage so that your prospects will recognize how the item they are purchasing from your can be valuable to them.
Keep Your Email Subject Lines Short: You will obviously have no idea what type of email service your subscribers will be using, so it is wiser for you to make the largest impression at the beginning of your emails. Similar to a well thought out headline, a valuable subject line should be concise and effectual. If the subject line is too long, AOL and Hotmail are some of the email providers that will curtail the subject line.So why take the risk? Try to keep your subject line short and punchy so that it gives away the essence of your email right in the start. So the general thumb rule is that having a shorter email subject line will almost always produce a higher open/click-through rate.
Tricking Your Prospects is a Bad Idea: While you want people to actually open your emails, don't resort to trickery to accomplish this. People won't appreciate it, for example, if the subject of your email reads "You Made a $500 Commission!" and this isn't true. You should never have a subject line that's misleading or inconsistent with the topic of your email. If you end up confusing your prospect or making him feel like he's been cheated, then you're obviously not going to have much response, even if you get a good open rate for your email. Email copywriting is all about winning the trust of your readers, and not doing the opposite. It's best, therefore, to stick to the truth when it comes to subject lines.
Take what you have learned and put it into action and you will see that every tip that we discussed in the above article will work. If you work on improving your copy first, then you will be able to improve your email marketing campaign later.
About the Author:
Have you ever before heard about flashcard for android? Drop by make spanish flashcards online today.