Raise Your Public Profile With Successful Brochure Displays

By Harry Westbotham


Well designed brochure displays are an effective and relatively cost effective way to publicise your business, organisation or product. The high visibility of your advertising material in areas of high customer footfall helps to raise your profile and gain new customers or community support.

Brochure sizes vary, but the most familiar are DL and A5. Also very familiar and useful are A4 and small folded brochures and leaflets which provide more space for information.

Leaflets typically contain text, illustrations and sometimes photos. Larger organisations will probably utilise the services of professional design and print companies to produce their brochures. Smaller businesses may opt for an in-house solution to reduce cost.

Brochures are usually displayed in public areas, such as shopping centres and libraries. They are free to take and are an effective form of advertising, which are convenient to collect and keep hold of.

Leaflet display stands are available for wall, counter floor displays. Quite often your brochure will be displayed alongside other competitors so you need to ensure that your leaflet is striking and noticeable.

Use strong, effective colours and good visuals, but don't overwhelm the page with too much clutter. Any text should be short, simple and set out in paragraphs or bullet points to create a clear structure to the message. Make sure the name of the organisation and contact details are clearly identifiable.

An effectively designed and displayed brochure can do wonders for an organisation's image and public profile, so invest some time and effort and make your brochure displays work for you.




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