How To Sell Your Apartment Successfully

By Eric Baker


There are a few things to prepare and do once you decide to sell your apartment. These basic things on your to do list are recommended whether you are selling with or without a real estate agent.

First, you have to consider the target market or the people who are most likely to buy the apartment. People buying for homes have different preferences; people looking for an apartment to buy have different specifications than those buying a house.

Get started by looking over your place with an objective eye. Write down what you think are its best and unique selling points, and any other items of interest that may help you sell it.

Knowing the target market will help you in deciding where to advertise, while the distinct features of the apartment will be your catchphrases of your ad. For example, if the apartment is near the business district where there are a lot of offices, emphasize it by saying "Zero Commute" in your ad.

You need to look around for ways to market your place. Along with the old ways of advertising, you can put your place online, but don't forget about the power of word of mouth, as this is a surprisingly efficient method of getting your word out.

To get the highest possible price for your apartment, it is essential to stage it. "Staging" the apartment means making it presentable for prospective buyers, much like making it look like a showroom or a model apartment unit.

Some people hire interior decorators to do the staging. They remove personal items such as clothes and family photos, arrange furniture to make the apartment look more spacious, and just basically make it enticing for the buyers.

The idea behind staging is that you want to make the place look more neutral, like a showroom, and not like your place. People who have staged their apartment frequently attest to the power of simply making the place more neutral and thus easier for others to imagine living there.




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