There is no substitute for as much knowledge as you can get if you want to make something work such as a landing page. You need to get each and every element of your page right so that in the long run you're able to create better landing pages for your products and services. Here are a few tips to help you get positive results.
As with so many things in life, people tend to over-complicate matters which is something you need to avoid with any landing page. It has been long established that when there is too much going on it interferes with understanding what you want and what they will get. Your intention and aim here is to convert your visitors into leads or sales, not impress them with your designing skills. You can have very effective pages that have the bare minimum in terms of graphics, and you only want copy that has a very specific purpose. If you want some inspiration and ideas, then take a look at other landing pages. So in a very real sense landing pages are extremely easy to put together, and the most important part, as always, is the copy.
The landing page is very short, by nature, and so there is no time or reason to mention your summer vacation or how long you have been in business, etc. Your target market is who you want to be reading your landing page copy, so talk to them and make it be about them. The moment your prospects arrive at your page the first question they'll ask themselves is - "what's in it for me?". So in support of your mission to let them know, you really have to know your product inside out, or the product you are promoting. Once again, we will tell you there is no excuse for failing to accomplish this. Never deviate from who the most important player is in this affair. When you write your copy properly, then it will be short and concise which will keep you going in the right direction.
You will need to get a script for tracking, or you can use Google Analytics. There is no way around doing this, and as you continue to promote your page, you simply track everything and collect your visitor behavior. The standard and usual, and sensible, strategy is to test using the A/B split test method. Now you know significantly more than you did at the top of this article - isn't life grand?
As always, we tell people to test, track and then optimize their landing pages for best results.
As with so many things in life, people tend to over-complicate matters which is something you need to avoid with any landing page. It has been long established that when there is too much going on it interferes with understanding what you want and what they will get. Your intention and aim here is to convert your visitors into leads or sales, not impress them with your designing skills. You can have very effective pages that have the bare minimum in terms of graphics, and you only want copy that has a very specific purpose. If you want some inspiration and ideas, then take a look at other landing pages. So in a very real sense landing pages are extremely easy to put together, and the most important part, as always, is the copy.
The landing page is very short, by nature, and so there is no time or reason to mention your summer vacation or how long you have been in business, etc. Your target market is who you want to be reading your landing page copy, so talk to them and make it be about them. The moment your prospects arrive at your page the first question they'll ask themselves is - "what's in it for me?". So in support of your mission to let them know, you really have to know your product inside out, or the product you are promoting. Once again, we will tell you there is no excuse for failing to accomplish this. Never deviate from who the most important player is in this affair. When you write your copy properly, then it will be short and concise which will keep you going in the right direction.
You will need to get a script for tracking, or you can use Google Analytics. There is no way around doing this, and as you continue to promote your page, you simply track everything and collect your visitor behavior. The standard and usual, and sensible, strategy is to test using the A/B split test method. Now you know significantly more than you did at the top of this article - isn't life grand?
As always, we tell people to test, track and then optimize their landing pages for best results.
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